By Andrew Miller
Grocery costs have risen at the fastest pace in nearly four years.
Produce costs are up 6% over the last year. Tomatoes are leading the charge, with a 15% price jump last month and a 40% increase since last year. The crop has been hit by tariff costs on Mexican supply, crop disease, and rare winter frosts in Florida.
Another American staple sits at record highs, but demand shows no sign of slowing down.
There’s been a resurgence of love for beef.
In January, the Trump administration released new dietary guidelines calling for Americans to eat less processed foods and more butter, red meat, and whole milk.
Now, 42% of Americans are prioritizing protein in their diets. Younger generations are driving it. Gen Z and millennials account for a 67% growth in meat sales.
Unlike produce, beef’s problem isn’t new. Domestic cattle inventory sits near a 75-year low. To increase supply, President Trump quadrupled the supply of beef imports from Argentina last October before removing a 40% tariff on Brazilian beef and coffee.
Prices went up anyway. Americans just can’t get enough beef.
Over the first quarter of 2026, the US imported 562,000 metric tons of beef. That’s 18% more than last year and 122% more than five years ago. It’s still not enough.
The Trump administration is now considering suspending import limits for 200 days, allowing eligible suppliers to ship in an unlimited amount of beef at reduced tariff rates.
If that happens, relief at the meat counter might finally follow. Better yet, your summer BBQ is still in play.
P.S. Steak dinners are a luxury, now more than ever. If your business is feeling the squeeze, we can help explore your options. Contact us now.