By Andrew Miller
LinkedIn is fighting back against AI.
The networking site was originally started to help people connect with their peers and find new opportunities. Along the way, it’s evolved into a full-blown social media platform complete with likes, comments, and animated reactions.
But AI has quickly taken over the space.
Every Monday in The Signet Letter, we highlight something that could be affecting your business right now and what you can do about it. Now, back to the story…
At first, LinkedIn embraced the technology. They launched AI-powered tools to help users create profiles, write updates, apply for jobs, and vet job candidates. But people took it too far.
Instead of using AI to help research and piece together their thoughts, people decided to let it do all the work. This has turned LinkedIn into a network where machines are often talking to other machines.
So, LinkedIn is cracking down on the spread of AI-generated content and bot profiles.
The company wants to place the focus back on communication between real people. That’s what made LinkedIn so valuable in the first place. It was a place where CEOs wrote their thoughts, researchers published new data, and like-minded people could find each other and share opportunities.
This organic library of information helped LinkedIn become the second-most quoted source of information used by AI tools like ChatGPT. AI systems favor structured, expert-led content, and there’s nothing better for that than LinkedIn.
At least, that’s how things started.
With the rise of AI-generated content, the information isn’t so valuable anymore. Thought leadership posts carefully written by C-suite executives have turned into generic filler meant to boost engagement. That kind of information doesn’t help a real human much.
So, LinkedIn is enforcing new limits to curb the reach of AI-generated content. Users will be able to view content from verified profiles only, instead of being exposed to bot profiles.
If your business has been leaning on AI-generated content to boost your LinkedIn reach, consider pulling back. Generic filler content could hurt your visibility as the platform cracks down.
According to new insights shared by LinkedIn, the algorithm favors listicles, side-by-side comparisons, and “How to Choose” guides for your products that directly answer buyer questions. Be sure to include specific names, pricing data, and statistics.
Doing this consistently will make your content far more likely to show up in AI’s search results. In turn, your business will reach more customers too.
P.S. LinkedIn can help people find your business. Signet can help fund it.See what’s possible.